LUNA Bars are a brand of nutrition bar created by Clif Bar & Company in 1999. The product was the first nutrition bar aimed at women. The brand has expanded to cover nutritional drinks, and LUNAFEST, a woman's film festival. LUNA was created in 1999 by Clif Bar & Companys female employees. The bars are designed to meet the nutritional needs of women,. One of Clif Bar & Company's five company bottom lines is Sustaining Our Community. With this in mind, LUNA donates 1% of all product sales to charities that support environmental, social, and cultural needs, mainly to their primary charity, The Breast Cancer Fund. In 2000, LUNA established LUNAFEST, a philanthropic traveling film festival with films written and directed by women. Individuals and organizations can register to host a LUNAFEST in their city, with LUNA providing the films and the materials.
Contributions by Svernon19, Expewikiwriter, and Colapeninsula.