Luvs is a brand of disposable diapers made by Procter & Gamble which also is the maker of Pampers disposable diapers. It was sold as a 'deluxe' brand in the late 1980s. Since 1994 it's sold as a budget brand. The brand also has baby wipes.
Contributions by Finkefamily, Gekijyu, and Codyfinke.