Market Research Analysts

Market Research Analysts

About Market Research Analysts

Marketing research is "the function that links the consumers, customers, and public to the marketer through information aoi information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Some of the positions available in marketing research include vice president of marketing research, research director, assistant director of research, project manager, field work director, statistician/data processing specialist, senior analyst, analyst, junior analyst and operational supervisor.