Mary Kay, Inc. is a privately owned direct selling company that sells cosmetics products directly to consumers, using multi-level marketing. According to Direct Selling News, Mary Kay was the sixth largest direct selling company in the world in 2011, with net sales of USD 2.9 billion. Mary Kay is based in Addison, Texas, outside Dallas. The company was founded by Mary Kay Ash in 1963. Richard Rogers, Mary Kay's son, is the chairman, and David Holl is president and was named CEO in 2006. In 2005, wholesale worldwide sales exceeded US$2.2 billion. In 2010, worldwide wholesale figures was US$2.5 billion. Neither of those figures take into account product returns. The table below shows the company's reported sales figures in more detail.