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Mascara


Mascara

Mascara is a type of makeup used to make eyelashes appear longer, fuller and thicker. It typically comes in one of three forms (liquid, cream, or cake) and is applied with a brush or a rod. While there are a few variations, most mascaras contain the same pigments, oils, waxes, and preservatives.

About Mascara

In its sleek bottles and trendy advertisements, mascara may seem like a modern beauty marvel. But the popular morning regiment staple has nearly 6,000 year old roots, starting in ancient Egypt.

Around 4000 B.C., Egyptians used mascara, as well as kohl eyeliner, to both protect their eyes and make them stand out, using crocodile feces and honey to make the mascara formula stick to the lashes. Things cleaned up a bit when the ancient Romans tried their hand at the eye-enhancing goop, using charred rose petals and date pits to make their lashes darker, a sign of chastity. During the Renaissance, some women used powdered walnut shells to tint their lashes, and in the mid 19th century, women took much more strongly to mascara, using soot from oil lamps to highlight their eyes.

Mascara as we know it today was invented and popularized in the 20th century by Eugene Rimmel (namesake of Rimmel London) and T.L. Williams, who mixed coal dust and Vaseline in his formula, crafted for his sister Maybel (''Maybe It’s Maybelline''). In the 1930s, dangerous ingredients, like turpentine, kohl with lead elements and hair-dye agents, were added to mascaras. These additives have since been strictly regulated.

Thankfully, we’ve come a long way from feces, dirt and poison. The ingredients of today’s eye makeup do the same but are much safer. The dark tubes are now filled with carbon black or iron oxide pigment as a darkening agent, a polymer to coat the lashes, as well as preservatives and thickening waxes or oils. Some versions contain water, while others don’t (like waterproof formulas, which are harder to remove).

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