Mega Brands, Incorporated, formerly Mega Bloks, Incorporated, is a publicly traded children's toy company. Mega Bloks is the name of their most popular product, a line of construction set toys, with other brands including Mega Puzzles, Board Dudes and Rose Art. Mega Brands, Inc. distributes a range of toys, puzzles, and craft-based products. In 1967, Victor Bertrand and his wife Rita founded the company as Ritvik Toys, Inc. (a portmanteau word based on a combination of Rita and Victor). Ritvik was amalgamated with Ritvik Holdings Inc. on June 30, 1998. On March 19, 2002, the name was changed from Ritvik Holdings Inc. to Mega Bloks, Inc. Currently, the founders' sons Vic Bertrand Jr. and Marc Bertrand are CIO and CEO, respectively. On June 15, 2006, following the acquisition of several brand names not associated with construction brick toys, the company again changed its name, this time from Mega Bloks, Inc. to Mega Brands, Inc.
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