MiO is a zero calorie liquid beverage mix that offers artificially sweetened beverage options in multiple flavors. MiO was originally released by Kraft Foods in March 2011. The current motto is 'Make it yours'. MiO, when translated from Italian and Spanish, means 'mine'. MiO Energy was launched in 2012. MiO FIT was launched in 2013. It is relatively notorious on the internet due to the powerful sourness of the pure undiluted product.