MOG (Music on the go) is a paid subscription online music service and blog network, where subscribers can listen to and read about music. Subscribers can play the tracks that are available in the catalog on a variety of digital devices, including computers, handheld devices, Sonos system and television. The company claims that its catalog contains 16 million tracks, although it is not clear how such count was produced or audited. MOG also allows users to access aggregated editorial content from music blogs, user posts, and in-house editors. MOG was founded by David Hyman, former CEO of Gracenote, former SVP of Marketing at MTV Interactive, and former Director of Ad Sales for Addicted to Noise. MOG is a privately held company headquartered in Berkeley, CA. The company has raised $24.9 million in capital from a variety of sources, including Balderton Capital, Menlo Ventures, Simon Equity, Universal Music Group, and Sony Music.
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