Mounds (candy bar)

Mounds (candy bar)

About Mounds (candy bar)

Mounds is a candy bar made by Hershey's, and is the sister product of Almond Joy. Like Almond Joy, it consists of a coconut based center; however, it is enrobed with dark chocolate rather than milk chocolate and does not contain almonds. The original slogan, 'Indescribably Delicious' was created when Mounds ran a contest to come up with the best two words to sell a candy. Leon Weiss, the person who came up with the slogan, won $10, while Mounds went on to use the slogan in advertising and on the wrappers, still continuing today. Mounds uses a packaging and logo design similar to its sister product, with Almond Joy's blue replaced by red, and the two candies are often advertised together. The candy's famous 1970s ad campaign used a jingle, 'Sometimes you feel like a nut, sometimes you don't / Almond Joy's got nuts / Mounds don't', written by Leon Carr. A limited edition Mounds Island Orange candy bar was introduced in 2006 with orange colored and flavored coconut.