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Mountain Dew


Mountain Dew

Mountain Dew is a citrus soft drink manufactured by PepsiCo. The original formula was developed in the 1940’s in the southern US by Bill (William) Jones. In 1964, the soft drink was distributed across the United States. As of October 15th, 2008 the soft drink logo was redesigned as a shortened version of the full name as just 'Mtn Dew'

About Mountain Dew

Since its inception, Mountain Dew has created several brand extensions of the original product. In 1988, the diet version was introduced, offering a low sugar complement to the original drink. In 1993, the slogan 'Do the Dew' was created by the Dew Dudes in the award winning commercial 'Been there Done That.' In 2001, Mountain Dew Code Red was brought to the market, offering the tasty drink with a cherry twist.

2003 Mountain Dew Livewire was introduced, serving up the drink with a tangerine flavor addition. The company joined the energy drink industry by offering Mountain Dew MDX in 2005. The soft drink also had exclusive flavors at Taco Bell as well as 7 Eleven convenience stores. World of Warcraft partnered with Mountain Dew to offer limited edition Game Fuel Horde Red and Game Fuel Alliance Blue versions in 2009. The latest version introduced in 2010 is Mountain Dew White Out. This version is a clear citrus dew and part of the second Mountain Dew 'DEWmocracy: Collective Intelligence' promotion.

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