MTV First (TV Show)

MTV First (TV Show)

About MTV First (TV Show)

MTV airs sporadic live specials called MTV First. The short program, produced by MTV News, debuted in early 2011 and continues to air typically once every couple of weeks on any given weekday. The specials usually begin at 7:53 p.m., led by one of MTV News' correspondents who will conduct a live interview with a featured artist or actor who has come to MTV to premiere a music video or movie trailer. MTV starts its next scheduled program at 8:00 p.m., while the interview and chat with fans continues on MTV.com for another 30 to 60 minutes. Since its debut in 2011, MTV First has featured high-profile acts such as Lady Gaga, Katy Perry, Usher and Justin Bieber. In the absence of daily live programs such as TRL, It's On with Alexa Chung and The Seven to facilitate such segments, the channel now uses MTV First as its newest approach to present music video premieres and bring viewers from its TV channel to its website for real-time interaction with artists and celebrities.