Naked Juice is an American brand of natural fruit juice drinks produced by the Naked Juice Company of Monrovia, California; operating as a wholly owned subsidiary of PepsiCo. The first of these drinks were produced in 1983 and sold in California under the name 'Naked Juice', referring to their composition of no artificial flavors, added sugar, or preservatives. Distribution has since expanded, and Naked Juice products are distributed nationwide within the United States, as well as in Canada and the U.K. As of 2011, the Naked Juice product line consisted of more than 20 variants, including fruit juices, juice smoothies, and protein smoothies, among other beverages. A line of coconut water is also produced under the Naked Juice brand. The drinks are represented as containing high concentrations of antioxidants. Its primary competition within the super premium juice category is Odwalla, which is owned by The Coca-Cola Company.
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