NBA Live is a series of basketball video games, published by EA Sports. It is the successor to EA's previous NBA Playoffs and NBA Showdown series. Its main competitor is the NBA 2K series. After the release of NBA Live 10, EA attempted to retool the series under a new name with NBA Elite 11. However, the game was met with bad publicity and development problems before release and was cancelled. In November 2010, development of the franchise was moved from EA Canada studio to Florida-based Tiburon studio. It was eventually announced that the series' next installment would be released in Fall 2012 and would return to the NBA Live name, however on September 27, 2012 EA announced they would cancel the release.