Nerds (candy)

Nerds (candy)

About Nerds (candy)

Nerds are a form of candy currently sold by Nestle under their Willy Wonka Candy Company brand. Nerds are essentially small irregularly-shaped bits of sugar crystal (similar to rock candy) which are covered in a thin variety of colored and flavored candy-coating. Nerds are produced in a variety of flavors and are usually sold in a box that has two flavors separated into distinct compartments, each with its own opening mechanism. Nerds are anthropomorphized on the cover of its distinctive box package. Larger-sized packages have been produced with an assortment of colors, sometimes branded 'Rainbow Nerds'. Nerds were first launched in 1983 by Angelo Fraggos, who was Brand Manager, eventually becoming Vice President of Marketing and Technical Services until he left in 1992. Robert Boutin led his team with the product development and commercialization of Nerds. Nerds became the 'Candy of the Year' in 1985 by NCWA.

Contributions by ClueBot, SCEhardt, and Tregoweth.