Nescaf is a brand of instant coffee made by Nestle. It comes in many different product forms. The name is a portmanteau of the words 'Nestle' and 'caf'. Nestle's flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for seven or eight years by Max Morgenthaler and Vernon Chapman. Nescaf, a brand introduced by the Nestle company, can be traced back to the 1930s. In the United States, the Nescaf name was used on its products until the 1960s. Later, Nestle introduced a new brand in the US called 'Taster's Choice', which supplanted Nescaf for many years. Taster's Choice was also introduced into Canada at the same time, and continues to be sold as a separate product, branded as superior to Nescaf, and is higher priced. In the United Kingdom, a television advertisement campaign starring Anthony Head and Sharon Maughan ran in 12 installments between 1987 and 1993.
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