Nesquik is a family of milk beverage products made by the Nestle corporation. It began as a chocolate powdered flavoring mix in the United States in 1948, as Nestle Quik. In the 1950s, it was launched in Europe as Nesquik. In countries with the Quik term, the name was changed to the worldwide brand Nesquik in 1999. At the same time, General Mills introduced Nesquik cereal, a breakfast cereal that 'turns milk into chocolate milk,' which is similar to Cocoa Puffs. The ready-to-drink versions of Nesquik ended production in 2009 in the UK. In 1955, Nestle hired ventriloquist Jimmy Nelson to do its advertising on children's television programming. Nelson's dummy Danny O'Day would say that Quik 'makes milk taste...like a mill-ion' (dollars).