Newcastle Brown Ale (colloquially 'Newkie Brown' (UK), 'Newcastle' (US) or 'Dog' (North East)) is the world's best known brown ale and an icon of the North East of England. The brand is owned by Heineken and produced at their John Smith's Brewery in Tadcaster, North Yorkshire, England. It was launched in 1927 by Colonel Jim Porter after three years of development. The merger of Newcastle Breweries with Scottish Brewers afforded the beer national distribution, and United Kingdom sales peaked by the early 1970s. The brand underwent a resurgence in the late 1980s-early 1990s with a cult revival in student unions. By the late 1990s the beer was the most widely distributed alcoholic product in the UK. By the 2000s, the majority of sales were in the United States, where the beer has proven extremely popular, although it still sells 100 million bottles annually in the UK.