NFL Matchup is a National Football League preview show that airs every week during the regular season and playoffs. As of 2006, the official name is State Farm NFL Matchup, and it is produced by NFL Films. As of the 2008-2009 NFL season, it airs every Sunday during the season on ESPN at 3:00am ET, then re-airs at 7:30am ET. Unlike Sunday NFL Countdown, NFL Primetime, Monday Night Countdown and NFL Live, NFL Matchup gives fans an in-depth look at the NFL by breaking down the strategy and tacticsthe 'X's and O's', after the symbols commonly used by coaches to diagram playsof every pro football game. The program's analysts do this through the exclusive use of team-supplied coaching footage, the same video coaches and players use each week to prepare game plans and strategy. The show started in 1984 as Monday Night Matchup with Chris Berman as host with Allie Sherman, former Giants coach, and Steve Sabol of NFL Films providing analysis.