Headquartered in New York City, Nickelodeon is a cable television network and entertainment brand aimed primarily at children. Nickelodeon is a division of MTV Networks, a subsidiary of Viacom Inc.. The company includes television programming and production, plus consumer products, books and feature films.
Nickelodeon was first launched on December 1, 1977 as Pinwheel. On April 1, 1979, Pinwheel was relaunched as Nickelodeon.
In 1990, Nickelodeon opened Nickelodeon Studios in Orlando where it filmed many of its game shows and sitcoms. In 1991, Nickelodeon introduced its first animated shows, knows as Nicktoons, which were titled 'Doug', 'Rugrats' and 'The Ren and Stimpy Show'. Due to the success of Nicktoons, many more series were created and aired. 'SpongeBob SquarePants' has been one of the most popular Nicktoons in the network's history.
In 1995, Nickelodeon launched its website, www.nick.com, which began exclusively on AOL and later opened up to the rest of the web.
During primetime and late night hours, Nickelodeon targets at an older crowd with its Nick At Nite programming block. Nick At Nite has shown a range of programs from 'Dragnet' and 'Bewitched' to 'The Nanny' and 'Roseanne'.
Every year in the spring, Nickelodeon hosts the Nickelodeon Kids' Choice Awards, in which Nickelodeon viewers vote on the year's biggest television, movie and music acts. Winners receive an orange blimp trophy. The event is full of celebrities and also includes musical performances.
Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years.
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