NIKEiD is a service provided by Nike allowing customers to personalize and design their own Nike merchandise. They offer online services as well as physical NIKEiD studios in different countries around the world, including: United Kingdom, France, Spain, Germany, China and the USA. NIKEiD is a service provided by the Nike Corporation allowing customers to customize clothing purchased from Nike. The customer becomes the designer as they change and add a personal look and feel to a selected item. The service can be accessed both online from their homepage and in physical branches (called NIKEiD Studios) which are situated in parts of France, England, Main Land Europe, China and the USA. In total, NIKEiD has 102 studios where customer can access the customization design service. The service was launched initially in 1999 and could only be accessed through their website.
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