No Fear (sportswear)

No Fear (sportswear)

About No Fear (sportswear)

No Fear is an American lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo, and Marty Moates. No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear energy drinks under the same brand, in a joint venture with Pepsi. The company currently employs about 450 people. On February 25, 2011, they filed for Chapter 11 bankruptcy. No Fear T-shirts were very popular in the mid-1990s. The shirts feature existential slogans or quotes that tout the virtues of extreme sports. Common themes included fear of death, lack of laziness, contempt for social norms and the law. No Fear began distributing a No Fear Energy drink through partnership with SoBe. Flavors and versions currently consist of: No Fear is the official energy drink of the World Extreme Cagefighting, and sponsors fighter Urijah Faber. In Europe they are making a different variety called Extreme Energy in partnership with UK based Aimia Foods.