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Non-Traditional Advertising


Non-Traditional Advertising

Non-traditional advertising refers to just about any type of advertising that isn't regular advertising, where consumers aren't really expecting to see it. Think along the lines of mobile bill-boards, posters in the restrooms of restaurants, bars, hotels and coffee shops, the stickers of seemingly anonymous bands on toll booths, the young attractive scantily clad women offering you free shots of Jameson at the bar, or the folks offering packs of cigarettes at bars in exchange for an I.D. scan. Ever see one of those cars with the giant Red Bull cans on the back? That's what I thought.

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