Now and Later is a brand of fruit-flavored taffy-like product manufactured by Ferrara Candy Company. The candy is organized into squares packaged in colorful paper. The original Now and Later colors were red, green and blue. Throughout its lifetime, Now and Later has developed many unique flavors. Twelve flavors are currently available. 'Hard 'N Fruity Now and Soft 'N Chewy Later,' the slogan found on each square's wrapping, replaces 'Eat Some Now. Save Some for Later.