Oatmeal Crisp is a cereal brand from General Mills. It consists of flattened oatmeal flakes glazed with a sugary coating. There were six types: Raisin, Almond, Triple Berry, Apple Brown Sugar, Maple Nut, and Vanilla Yogurt. Only the Raisin, Triple Berry, Almond and Maple Nut types are still in production. It once sported the slogan 'But it's not oatmeal', but more recently General Mills has switched to several new gimmicks, including the reverse psychology-based 'But you won't like it' campaign. To promote Psycho IV: The Beginning, Anthony Perkins reprises his role as Norman Bates talking about how he always does what his mother tells him, but could never eat Oatmeal until he found Oatmeal Raisin Crisp.
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