Odwalla Inc. is an American food product company that sells fruit juice, smoothies and food bars. It was founded in Santa Cruz, California, in 1980 and is headquartered in Half Moon Bay, California. The company experienced strong growth after its incorporation in 1985, expanding its distribution network from California to most of North America, and went public in 1993. A period of decline occurred due to negligence as a result of a fatal and outbreak of H7 in 1996 that was caused by using bruised fruit that had been contaminated. Odwalla failed to care about the health of it's customers never inspecting the fruit it obtained from other countries. Odwalla originally sold unpasteurized juices, claiming that the process of pasteurization altered the flavor of the juice. Following the E. coli outbreak, Odwalla adopted flash pasteurization and other sanitization procedures to try and cover up their negligence.
Contributions by Intothewoods29, Aomarks, and Macrakis.