Orange Julius is a chain of fruit drink beverage stores. It has been in business since the late 1920s. The eponymous beverage is a mixture of orange juice, milk, sugar, ice and vanilla flavoring. The drink grew out of an orange juice stand opened in Los Angeles in 1926 by Julius Freed. Sales were initially modest, about $20 a day (about $245 in 2010 dollars, adjusting for inflation). In 1929, Bill Hamlin, Freed's real estate broker, developed a mixture that made the acidic orange juice less bothersome to his stomach. Freed's stand began serving the drink, which had a frothier, creamier texture. The sales at the stand increased substantially after the introduction of the new drink, going up to $100 a day. People began lining up at the store and shouting, 'Give me an Orange, Julius!' Eventually, the new drink would simply be called 'the Orange Julius'.
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