Panasonic is the principal brand name of the Japanese electronics manufacturer Panasonic Corporation. The company sells a wide range of products under the brand worldwide, including plasma and LCD televisions, DVD and Blu-ray Disc recorders and players, camcorders, telephones, vacuum cleaners, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers (under the sub-brand Toughbook), CD players and home stereo equipment, fax machines, scanners, printers, electronic white-boards, electronic components and semiconductors. The brand uses the marketing slogan 'Ideas for Life'. The Panasonic brand was created by Matsushita in 1955 for the Americas region because the National brand, which was its principal brand in its home market of Japan, was already registered by others. The Panasonic brand was created from the elements 'pan' - meaning 'all' - and 'sonic' - meaning 'sound' - because it was first used for audio equipment.