Peeps are marshmallow candies, sold in the United States and Canada, that are shaped into chicks, bunnies, and other animals. There are also different shapes used for various holidays. Peeps are used primarily to fill Easter baskets, though recent advertising campaigns market the candy as 'Peeps - Always in Season', as Peeps has since expanded to include Halloween, Christmas and Valentine's Day. They are made from marshmallow, corn syrup, gelatin, and carnauba wax. Peeps are produced by Just Born, a candy manufacturer founded in Bethlehem, Pennsylvania, by Russian immigrant Sam Born. In 1953, Just Born acquired the Rodda Candy Company and its marshmallow chick line, and replaced the painstaking process of hand-forming the chicks with mass production. The yellow chicks were the original form of the candy hence their name but then the company introduced other colors and, eventually, the myriad shapes in which they are now produced.
Contributions by Joyous!, Scoutersig, and Leontes.