Pibb Xtra

Pibb Xtra

About Pibb Xtra

Pibb Xtra, formerly called Mr. Pibb, is a soft drink marketed by The Coca-Cola Company. As of 2012, it is sold in most of the United States. First introduced as 'Peppo' to compete against Dr Pepper,, the name was changed to 'Mr. Pibb' after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in Waco, Texas, the birthplace of Dr Pepper, before the company moved to Dallas, Texas. In 2001, a new formula called Pibb Xtra was introduced with added cinnamon flavor, replacing the original formula in many parts of the United States. In 2011, Pibb Xtra expanded to two new flavors. Released for Coca-Cola Freestyle machines, the first is Pibb Xtra Cherry, the other Pibb Xtra Cherry-Vanilla. Both of these new flavors were also released for Pibb Zero. Pibb is not available in all Freestyle machines, such as Burger King, and has shown up in the Canadian Freestyle machines as Pepsi owns the Dr Pepper rights in Canada.

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