Plum Baby is a United Kingdom company producing organic food for babies, based in Taplow. Founded in 2004 by Susie Willis, a former chef at The Savoy Hotel, the brand produces organic baby and toddler food. Products are sold in all the major UK supermarkers including Ocado. Plum is positioned at the premium end of the baby food market and has a 4% share of the baby food sector in the UK, worth 11m. Plum Baby is a member of Organic Farmers and Growers.