Pony International, commonly referred to as simply Pony, is an American brand of footwear and other apparel. Founded in 1972 on Madison Avenue in New York, Pony was created by industry veteran Roberto Mueller, along with financing provided by adidas Chairman Horst Dassler. Pony became one of the top athletic brands worldwide. By the mid-1980s, Pony's sales volume reached US$800 million. The Pony brand has been worn by championship athletes in every major sport, including the World Cup, NFL Super Bowl, MLB World Series and the NBA championship. Pony was owned by Pentland, based in England, in the 1990's before a sale to The Firm entertainment group, based in Los Angeles, CA. The Firm relaunched the brand in 2001 with celebrity entertainers including Justin Timberlake, Korn, Snoop Dogg and Paris Hilton.
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