Pop-Tarts is a brand of rectangular, pre-baked toaster pastries made by the Kellogg Company. Pop-Tarts have a sugary filling sealed inside two layers of rectangular, thin pastry crust. Most varieties are also frosted. Although sold pre-cooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside foil packages, and do not require refrigeration. Pop-Tarts are Kellogg's most popular brand to date in the United States, with millions of Pop-Tarts sold each year. They are distributed mainly in the United States, but also in Canada, the United Kingdom and Ireland. Pop-Tarts were discontinued in Australia in 2005 and are now found only in import stores. Pop Tarts are similar to Toaster Strudels, however they are thinner and do not need to be refrigerated. Post adapted its process for enclosing food in foil to keep it fresh without spoilingfirst used for dog foodto its new toaster-prepared breakfast food.
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