In March 2010, it was reported that Sony Pictures Animation is developing a 3-D computer-animated Popeye film, with Avi Arad producing it. In November 2011, Sony Pictures Animation announced that Jay Scherick and David Ronn, the writers of The Smurfs, are writing the screenplay for the film. In June 2012, it was reported that Genndy Tartakovsky has been set to direct the feature, which he plans to make "as artful and unrealistic as possible." In November 2012, Sony Pictures Animation set the release date for September 26, 2014, which was in May 2013 pushed back to 2015. It will be the second Popeye film to be animated in CGI, first being Popeye's Voyage: The Quest for Pappy, which premiered on FOX on November 9, 2004.