Powerade

Powerade

About Powerade

Powerade is a sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade brands. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in the sports drink category, compared to Gatorade's 77.2 percent. In 1988, Powerade became the official sports drink of the Olympics, alongside Aquarius, another sports drink made by Coca-Cola. It is a rival of another sports drink, Gatorade. In July 2001, The Coca-Cola Company launched a new formula for Powerade including vitamins B3, B6 and B12, which play a role in energy metabolism. In July 2002, The Coca-Cola Company updated the bottles of the standard Powerade (previous logo styling) to a new sport-grip bottle. In 2002, The Coca-Cola Company introduced Powerade Option to the United States, in response to Gatorade's popular Propel.

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