Prada S.p.A. is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, luggage and hats), founded in 1913 by Mario Prada. The company was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop Fratelli Prada in Milan, Italy. Initially, the shop sold leather goods and imported English steamer trunks and handbags. Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering into his company. Ironically, Mario's son harbored no interest in the business, so it was his daughter Luisa Prada who took the helm of Prada as his successor, and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Miuccia began making waterproof backpacks out of Pocone.
Contributions by DelDav, Ben Knor, and 18.104.22.168.