Prevention is an American healthy lifestyle magazine, started in 1950, and published by Rodale Press in Emmaus, Pennsylvania, in the United States. The range of subjects includes food, nutrition, workouts, beauty, and cooking. It was founded by J. I. Rodale. It is led currently by Editorial Director Anne Alexander. Prevention is one of the largest magazines in the world, with a 2.8 million circulation, editions around the world, and over 10,000,000 readers a month. Prevention maintains a website at prevention.com. Prevention conducts surveys on its readership and has contributed the results to the scientific community. One such campaign covered the effects of direct-to-consumer advertising (DTCA) of medications. The surveys questioned over-the-counter buying habits, doctor responses to questions prompted from advertisements, and the economic effects on patients' decisions to seek treatment.
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