Public Mobile is a Canadian mobile phone company, operating in the Greater Toronto and Hamilton Area, parts of the Niagara Region, and Greater Montreal. It is one of several new cellphone providers which launched in 2010 in Canada. Public Mobile operates a CDMA network, and has partnered with Bell Mobility and Telus Mobility to provide roaming service in Canada, as well as Sprint Nextel in the United States. According to CEO Alek Krstajic, Public Mobile's business strategy is to target 'low-income, value conscious' consumers. They currently have over 199,000 subscribers. Public Mobile paid $52 million to purchase PCS G Band spectrum during the 2008 Industry Canada Spectrum auction. It is currently the only company in the world to deploy this spectrum.
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