Pulse is an app for Android, iOS and HTML5 browsers, originally released in 2010. The application displays news from multiple RSS feeds in a single page using a tile based interface. Pulse has been praised by users for its sleek, easy to use design. The app has gone through three major updates since its original release, the latest in November 2012. Alphonso Labs (the creator) now has a team consisting of about 25 people working on it full-time, a stark contrast when compared to the original two person team when founded in 2010. When first released, Pulse retailed for $4.99 on the app store. This was later reduced to $1.99 before being made a free application. For a long time after the app was made free, Alphonso Labs decided not to monetize the app and instead focused on gaining a larger user base. In 2012, sponsored articles started appearing in certain news feeds, being marked with an orange megaphone.