PureVia is a stevia-based low calorie sugar substitute developed jointly by Pepsico and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant. It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener. PureVia is a blend of several different ingredients. It contains dextrose, cellulose powder, natural flavors as well as the stevia extract rebaudioside A.
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