Quaker Oats Company

Quaker Oats Company

About Quaker Oats Company

The Quaker Oats Company is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. Quaker Oats was founded in 1901 by the merger of four oat mills: The company expanded into numerous areas, including other breakfast cereals and other food and drink products, and even into unrelated fields such as toys. In 1969, Quaker acquired Fisher-Price, a toy company and spun it off in 1991. In the 1970s, the company financed the making of the film Willy Wonka & the Chocolate Factory, obtaining in return a license to use a number of the product names mentioned in the movie for candy bars. In 1982 Quaker Oats formed US Games, a company that created games for the Atari 2600. After one year they went out of business. In 1983, Quaker bought Stokely-Van Camp, Inc., makers of Van Camp's and Gatorade. Quaker bought Snapple for $1.7 billion in 1994 and sold it to Triarc in 1997 for $300 million. Triarc sold it to Cadbury Schweppes for $1.45 billion in September 2000.

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