Rado is a Swiss luxury manufacturer of watches, with headquarters in Lengnau, Switzerland. It is noted for its use of scratch-proof materials, a field in which it is considered a pioneer. Today the company produces about half a million watches a year with a staff of about 470 in total. Rado's watches are obtainable in more than 150 countries, at over 5900 points of sale. The most important markets are Southeast Asia, Japan, China, Middle East as well as countries within Europe (Switzerland, Germany, Italy) and the USA. Formed in 1917 as [Schlup & Co.], Rado initially produced watch movements only. In 1957 the company launched its first collection of watches under the Rado brand. In 1962 the Rado Diastar, the world's first scratch-proof watch, was launched. It has been in production ever since, now sold as DiaStar The Original. In 1968, Rado became part of the ASUAG, which merged 1983 with the SSIH to the SMH group, renamed in 1998 as the Swatch Group.
Contributions by Zoso Jade, JR-Jackrussell, and LoverOfArt.