Rubio's Fresh Mexican Grill, formerly known as Rubio's Baja Grill, also simply known as Rubio's, is a fast casual 'Fresh Mex' or 'New Mex' restaurant chain specializing in Mexican food, with an emphasis on fish tacos. As of 2007, Rubio's operates, licenses or franchises more than 170 restaurants in California, Arizona, Colorado, Utah and Nevada. Rubio's was voted 'Best of the Best (Cheap Eats)' in the June 2008 issue of San Diego Magazine. Its headquarters are in Carlsbad.
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