Ruffles is the name of a brand of ruffled (crinkle-cut) potato chips produced by Lay's potato chips, a division of Frito-Lay. The Frito Company acquired the rights to Ruffles brand potato chips in 1958. It later merged with H.W. Lay & Co. in 1961. The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Its current official product slogan is 'RRRuffles Have Ridges!' Lays also produces Wavy Lays, a chip with wider crinkles, with a wavy profile similar to corrugated steel roofing. Ingredients vary per flavor. The regular ('original') product ingredient list (as well as the reduced fat variant) is: potatoes, vegetable oil (sunflower, corn, and/or canola oil), salt. Ruffles are produced in a number of flavors in addition to the regular chips, some for regional markets: Salt & Vinegar, Au Gratin, Sour Cream & Onion, Barbecue, Cheddar & Sour Cream, Molten Buffalo Wing, Loaded Chili and Cheese, and Tapatio Limon.
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