Russell Wendell Simmons (born October 4, 1957) is an American business magnate. He and Rick Rubin founded the pioneering hip-hop label Def Jam. He also created the clothing fashion lines Phat Farm, Argyleculture, and American Classics. Russell Simmons is the third richest figure in hip hop, having a net-worth estimate of $340 million as of April 2011. Simmons was raised in Queens, New York. He is the son of Daniel Simmons, Sr., a public school administrator, and Evelyn Simmons, a New York City park administrator. His older brother is abstract expressionist painter Daniel Simmons, Jr., and his younger brother is Rev. Joseph Simmons ('Run' of Run-DMC). Def Jam became just one piece in Simmons' corporation, Rush Communications, Inc., which included a management company, a clothing company called Phat Farm, a movie production house, television shows such as Def Comedy Jam, a magazine and an advertising agency.
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