Ryk is an athletic shoe brand, specifically designed for women. Ryk was founded in 1987 by Sheri Poe, who wanted to design a better-fitting athletic shoe for women. They also produce athletic apparel specially designed for women. The company is now owned by Brown Shoe. Poe is credited with introducing Princess Diana to her shoes, through her creation of the Ryka Rose Foundation, a nonprofit organization working to stop violence against women. Since 2008, Kelly Ripa has been the spokeswoman for Ryk shoes. The Ryk brand is an example of foreign branding.
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