Sailor Jerry Ltd. produces a 92_proof spiced Navy rum featuring a quintessential Sailor Jerry hula girl on the label. As the bottle is emptied, additional Pin-up girls designed by Sailor Jerry are visible on the inner side of the label. The rum is distilled in the U.S. Virgin Islands. It takes its influence from Caribbean rum, which sailors would spice with flavors from the Far East and Asia to make it more enjoyable to drink. In the UK in 2010, the original formula was changed to include a less sweet taste. This received a lot of negative feedback from drinkers, at the time of the change there was a facebook page created petitioning this, until very recently the Petition page contained more likers than the official Sailor Jerry UK Page.