Senomyx (NASDAQ: SNMX) is an American biotechnology company working toward developing additives to amplify certain flavors and smells in foods. The company claims to have essentially 'reverse engineered' the receptors in humans that react for taste and aroma, and that they are capitalizing on these discoveries to produce chemicals that will make food taste better. Senomyx develops patented flavor enhancers by using proprietary taste receptor-based assay systems. These receptors have been previously expressed in HEK293 cells. Senomyx was founded by prominent biochemist Lubert Stryer in 1999. In May 2001, Stryer returned to his professorship at Stanford University and resigned from Senomyx, but continues to be the Chairman of the Scientific Advisory Board. The company developed Substance 951, a potentiator used to amplify the sweetness of sugar in food products, thereby allowing the manufacturer to reduce the amount of sugar used.
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