Shiseido

Shiseido

About Shiseido

Shiseido Company, Limited is a major Japanese hair care and cosmetics producer. It is one of the oldest cosmetics company in the world and the fourth largest cosmetics company in the world. Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlour restaurant business, and eventually led to the introduction of ice cream in Japan. The name 'Shiseido' can be translated as 'praise the virtues of the earth which nurtures new life and brings forth significant values'.

Contributions by Dragon76, Geraldshields11, and Hoary.