The Simply Orange Juice Company is an Apopka, Florida-based company that was founded in 2001 and is currently a brand of The Coca-Cola Company. They make a number of not-from-concentrate orange and other fruit juices that are sold chilled in a distinctly shaped plastic bottle. The company is a major purchaser of Florida oranges for its orange juice, and also imports orange juice from Brazil. Simply Orange was founded in 2001 by Minute Maid and launched three varieties of Simply Orange in the Northeast United States. In 2002, it expanded to the Southeast United States. In 2003, the company reached national distribution. The three launch varieties of Simply Orange were Original, Original with Calcium and Grove Made. Simply Orange added a fourth variety in 2004, Country Stand with Calcium. In 2006, the company expanded the Simply line with the launch of Simply Lemonade and Simply Limeade.
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