Skechers is an American shoe company headquartered in Manhattan Beach, California, founded by CEO Robert Greenberg and his son Michael in 1992 right after Robert left LA Gear, which he had founded in 1983. Michael was a distributor for Doc Martens. Importing knock-off Doc Martens boots ended in a legal battle between Skechers and Doc Martens. Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic, casual and dress styles for men, women, and children. Skechers makes an effort to maintain a trendy and stylish brand image by using celebrity-driven advertising, and has promoted its product with singers Brandy, Britney Spears, Christina Aguilera, The Black Eyed Peas, Ashlee Simpson, Carrie Underwood and David Cook; actors Robert Downey Jr., Rob Lowe and Matt Dillon; athletes Joe Montana, Karl Malone, Rick Fox and Wayne Gretzky; and TV personalities Kim Kardashian, Kris Jenner and Brooke Burke.
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